Passion. Integrity. Experience.

While regulatory compliance is fundamentally essential to avoid bad safety scores, adverse safety ratings, fines, and out-of-service orders, a strong safety culture goes beyond compliance building trust, credibility, reputation, and profitability, and most importantly saving lives.

The transportation system has changed dramatically over the years, by making significant strides in safety technologies, yet tragically far too many lives continue to be lost as a result of a traffic crash in our communities. More often than not it is the human factor — a decision or a choice made by a driver pointing to the root cause or at the very least a contributing factor in each tragic crash. While a dash cam recording can be replayed, there is no opportunity to go back and change a bad decision, the wrong choice to drive in an unsafe manner, to drive distracted, or to drive while impaired by a substance, alcohol, or fatigue. With few exceptions crashes are preventable, unsafe driving behaviors are preventable, at the foundation of all unsafe driving behaviors you will find a bad decision, a wrong choice. Building a safety culture begins with leadership, leaders reinforcing and empowering all employees to make the right decision, the only choice to drive safely.

At J3 Safety Leadership I believe going beyond compliance is a journey with endless decision points (choices), where selecting an unsafe behavior or action is not an acceptable decision/choice. As you and your team members take ownership and a personal level of “safe choice” accountability—a Culture of Safety! seed is planted. Now, you must make it strong—walk the talk and highlight the walk for all to see.