Passion. Integrity. Experience.

While regulatory compliance is fundamentally essential to avoid bad safety scores, adverse safety ratings, fines, and out-of-service orders, a strong safety culture goes beyond compliance building trust, credibility, reputation, and profitability, and most importantly saving lives.

The transportation system has changed dramatically over the years making significant strides in safety technologies, yet tragically the number of traffic related deaths in our communities remain far too high. More often than not it is the human factor — a decision, a choice the driver makes resulting in each tragic crash. While a dash cam recording can be replayed, there is no opportunity to go back and change a bad decision, a wrong choice to drive in an unsafe manner, to drive distracted, or to drive while impaired by a substance, alcohol, or fatigue. Unsafe driving behaviors are preventable and avoidable when drivers make the right decision - the right choice to operate safely. Building a safety culture begins with leadership, leaders reinforcing and empowering all employees to make the right decision, the only choice to drive safely.

At J3 Safety Leadership I believe going beyond compliance is a journey with endless decision (choice) points, where selecting an unsafe behavior or action is no longer acceptable. As you and your team members take ownership and personal accountability—a Culture of Safety! seed is planted. Now, you must make it strong—walk the talk and highlight the walk of right decisions/choices for all to see.